Tourist Reception in Lianyungang City Reaches New Heights in March

From: Lianyungang Daily Updated: 2025-03-26 03:38

On the morning of March 25th, the reading promotion activity of "Appreciating the Thousand-Year-Old Yulan Flower in Journey to the West and Enjoying the Splendid Sight of the Yulan King in Lianyungang" was held at Donglei Scenic Area. In March, when flowers are in full bloom, tourist reception at major scenic spots in our city has reached new heights. According to big data monitoring from the Lianyungang Culture and Tourism Integrated Entrance Platform, since March, the city's 16 major scenic spots rated 4A and above have received 1.03 million tourists, a year-on-year increase of 61.44%. Among them, the growth rate of tourist reception at 4A-rated scenic spots reached 99.4%. The city's cultural and tourism market has seen a surge in popularity, with online positive review rates ranking fourth in the province.

"Monkey King Drum Dance", "Heavenly Palace Dance", and "Royal Husband Selection in the Kingdom of Women"... At the opening ceremony of the 2025 Fourth "Spring in Huaguo Mountain" Flower Appreciation Season, classic scenes from the 1986 version of "Journey to the West" were vividly brought to life by actors, reawakening nostalgic memories and the spirit of the journey among visitors. Since March, cultural and tourism activities have continued to unfold at various scenic spots and streets in the city, with highlights appearing frequently. The Yulan King in Donglei, plum blossoms in Huaguo Mountain, and peach blossoms in Taohuajian are in full bloom, attracting tourists to visit and take photos. High-quality literary and artistic works such as Lao Lang’s concert tour, the plays "Skin" and "Chen Huansheng's Dining Problem" have also been staged at Lianyungang Grand Theatre. The Yanhexiang Sleepless City has kicked off with enthusiasm, and the West Journey Myth and Magic Troupe of Huaguo Mountain has provided endless fun with their performances.

The southeast coastal monsoon has also brought the warmth of spring, and our city's seaside tourism is also thriving. Lian Island has launched a package of "Riding the Waves on Yacht + Sunrise over the Sea + Coastal Fishing", taking tourists along the coastline to greet the southeast monsoon and unlock a poetic experience of "enjoying the ocean without getting wet". According to statistics, from March 17th to March 23rd, the scenic area received 24,000 tourists, with operating revenue reaching 1.09 million yuan. The newly announced Third Lian Island Music Festival is bound to spark another wave of tourism enthusiasm. As a unique internet-famous check-in spot, Qinshan Island Scenic Area also planned and launched a promotion in March offering "free admission with a ticket stub or purchase record of the movie 'Nezha 2'", bringing Nezha's luck to this wave of tourists. Since March, the growth rate of tourist reception at this scenic area has reached 458.33%.

The surge in tourists has also rapidly propelled our city's unique cultural resources into the spotlight. Recently, the Donghai Crystal Culture and Tourism Area has been bustling. At the Crystal Market, nearly 3,000 stalls are lined up, with a daily visitor count reaching 30,000, setting a new record in recent years. Stall owner Ms. Lu said that there have been many out-of-town tourists recently, with eight out of ten being from other places. She has recently hosted four groups of out-of-town tourists. This popularity is inseparable from the promotions by celebrities such as Yi Nengjing and Xu Yiyang, and the video endorsing his hometown by Xu Zechen, the author of Northbound, which has been viewed over 200,000 times, further enhancing the fame of Donghai crystal. In addition, comprehensive promotions on platforms such as WeChat Moments and Red Note have further boosted the popularity of Donghai crystal.

Cultural and tourism consumption in our city has also been thriving in March. As a unique social check-in space, "Buji" Book Cafe is one of the typical cases of revitalizing historical buildings on Lianyungang Old Street. It started operating in September last year and has gained significant popularity on the Red Note. It is currently operated by the Gen-Z manager "Tongtong". He said, "During holidays, the daily income is over a thousand yuan, with a daily flow of over 50 people. On one single day, the highest turnover reached 2,000 yuan." According to big data monitoring from the Jiangsu Smart Culture and Tourism Platform, since March, the city's UnionPay cultural and tourism consumption amount has reached 1.792 billion yuan, ranking fifth in the province in total.